The Californian electorate is the target market. More specifically men and women age 25 to 64 and people with a bachelor’s education or higher. The news media, food system influencers, educators, food industry professionals, political news followers, and public policy professionals.
Nationally anyone who cares about our food system, sustainability, and people who are politically conscious and concerned with global warming or our political polarization, and parents of children under age 26, and anyone who is more likely to get involved politically. Business leaders and technology professionals are also another target market.
The Author: Rommell is a corporate market research analyst turned author with a new strategy for accelerating our green economy. I have written a memoir about how I came up with that strategy before graduate school and finalized it within my studies at UC Berkeley.
Motivations: 26 million Californian voters need to decide for whom they will vote in 2024 for the open California Senate seat that Feinstein is expected to vacate. People who read non-fiction political books, memoirs, keep up with economics, politics, and food related news would want to understand how our food system can help reunite political interests in California and the US.
Affinity Groups:
CA voters who want our national politics to focus on viable solutions, not division.
Climate Science focused organizations like the Union of Concerned Scientists, Environmentally-minded people, The League of Conversation Voters or American Farmland Trust. Progressive food systems focused non-profits, Urban food movement organizations like farmers markets, Consumers within the lifestyle of health and sustainability segment, Fresh Food Buyers, and Organic food producers, processors, and sellers. Political news followers, National News Media Organizations and Publishers, and Readers of political economic and social theory and history. Concerned parents, College student organizations and college educated voters, Progressive-leaning voters, Politically disaffected voters, and Independent voters from minority groups. Feminists and Immigrant rights promoters. Government regulatory systems professionals, Environment, Social, and Governance investors, Technologists.